We recently teamed up with The Known Agency and Salomon to celebrate the opening of the new Salomon store at Westfield Bondi Junction in Sydney, marking the brand's arrival in one of the city's busiest retail hubs.
We brought the launch to life with a live tee personalisation activation, giving shoppers a reason to stop, take part and walk away with something made for them on the spot. The opening was built around a weekend of freebies, with guests also treated to a fresh cinnamon scroll from Sundays Bondi and a coffee from Foster and Black to round out the experience.
Our team ran the live heat press activation using DTF transfers, printing custom 'Salomon Bondi' tees for guests throughout the day. Shoppers picked from a run of bold, hand drawn artworks created just for the opening, then watched their tee come to life at our press before wearing it straight out of the store. We printed across black and white AS Colour Box Tees, with each one handed over fresh and ready to go.
It was a busy, high energy day from open to close, with a steady flow of people coming through to grab their tee and soak up the launch. We had a great time bringing the activation to life alongside the teams at Salomon and The Known Agency, and helping mark the start of something new in Bondi. Photography by @y2kayra.
To learn more about our Live Events and how to engage us for your next brand activation, bespoke launch or conference, visit Live Events. For a Live Event Quote, contact us here.
