FIFA AUNZ 2023 was not just a sporting event; it was a canvas for creative expression. Our crew jumped head-first into the challenge of customising Nike gear for the players, their dedicated staff, and even their families. The journey was a rollercoaster of emotions - from the mad fun of designing unique pieces to the events multiplied across seven cities in two countries.
The scale of the operation was nothing short of monumental. Imagine 23 events, spanning across 7 cities and 2 countries. The Fresh crew worked tirelessly, employing multiple heat presses to create 23,000 embroidered patches and 43,000 heat press transfers. Customs, deadlines, bump-ins, bump-outs – it was a symphony of logistics and well-timed delivery.
Our dedicated crew, consisting of 3 teams and 9 talented individuals, navigated the challenges seamlessly. From Matildas in Melbourne to USA in Auckland, New Zealand, each city hosted a unique story of collaboration and creativity. Airbnbs, Ubers, hotels, airplanes, and hired vans became our mobile offices as we brought the Nike vision to life.
The success of this initiative wouldn't have been possible without the collaborative spirit of our industry friends & partners. A big heartfelt thanks goes out to The Event Space, Velflex, Common Goods, Brand Spanking, and all of the staff/ artists for playing an integral part in making this happen.
Here’s to creating lasting memories with so many incredible individuals in the world of sports!
