What a night to remember at the Shure Rolling Stone Awards! It was such a pleasure to see the industry's elite come together to celebrate Australian music.
Our collaboration with American Apparel has truly paid off with a sensational response to the exclusive designs created by Sindy Sinn. The event pop-up was a stroke of genius, allowing guests to walk away with a piece of the night – their customised American Apparel® tee. The "Icons Never Fade" concept was a perfect fit for the vibe of the evening, and it's clear from the constant queue that we struck the right chord with the attendees.
The buzz in the room was palpable, and with 800 people in attendance, it's safe to say that we've created 300 awesome memories that will last a lifetime. The activation not only highlighted the night but also marked a significant milestone for American Apparel's reintroduction to the Australian and New Zealand markets. The fresh online store and the exciting 2024 collection have set the stage for a brand that's ready to reclaim its place with ethical production and affordable prices at its core.
The Shure Rolling Stone Awards was just the beginning. Our activation at the 35th annual Bluesfest in Byron Bay was another opportunity for fans to engage with the brand in a meaningful way. This series of creative activations is a testament to American Apparel's commitment to premium designs and a forward-thinking approach.
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